Product & UX Design
Designing product structure, user journeys, information architecture and interaction flows around real user needs and clear product goals.
My Philosophy
I’m a UI/UX and Product Designer focused on turning complex ideas into clear, intuitive digital experiences. I design across the full product journey — from understanding user needs and defining information architecture to shaping user flows, interaction patterns, visual systems and polished interfaces. I care about making every design decision purposeful, so that products feel simple to use without losing the depth behind them.
My approach combines systems thinking with strong visual design. I look beyond individual screens to understand how features connect, how users move through a product and how the experience can remain consistent as it grows. Whether I’m designing a new product from the ground up or improving an existing experience, I aim to create interfaces that feel cohesive, thoughtful and distinctly suited to the people and purpose behind them.
Designing product structure, user journeys, information architecture and interaction flows around real user needs and clear product goals.
Turning those experiences into polished interfaces through layout, typography, visual hierarchy, components and cohesive design systems.
Breda University of Applied Sciences
BSc Creative Media & Game Technologies
Areas of focus
Metaverse Solutions
Lead UI/UX design across interactive training and simulation products, translating complex workflows, client requirements and user needs into clear, usable digital experiences. UI/UX has been a core part of my work throughout the role. I design user flows, information architecture, wireframes, interfaces and interaction patterns across multiple products and environments, while maintaining consistency through reusable components and shared design patterns. I work closely with developers, stakeholders and production from early requirements through implementation — defining how experiences should work, communicating design intent and reviewing the implemented product for usability, clarity and consistency. My broader experience in interactive development also allows me to design with technical feasibility in mind and communicate effectively with development teams.
SAP
Designed the user experience and interface for a gamified digital training experience developed in collaboration with SAP. I worked across the full design process: translating requirements into user flows, structuring the experience, designing onboarding and interactions, creating wireframes and high-fidelity interfaces, prototyping solutions and iterating through testing and feedback. Because I also contributed to implementation, I gained experience carrying design decisions beyond Figma and evaluating how they performed in the final interactive product.